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Growth Marketing Associate

May 23, 2026

<h3 class="mb-4 text-xl font-extrabold tracking-tight text-gray-900 sm:text-3xl md:text-2xl">About the role</h3> <p class="mt-4">At Thatch, we’re building a new way for modern businesses to offer great health benefits. We’re taking a unique approach in a legacy space, with backing from some of the world’s top investors (a16z, Index Ventures, Google Ventures, General Catalyst) and a team of top performers from companies like Stripe, Rippling, Ramp, Brex, and Shopify.</p> <p>We’re looking for a Growth Marketing Associate to join our team and help accelerate our go-to-market efforts. The ideal candidate is data-driven, creative, and eager to experiment with new strategies to drive demand, engagement, and conversion.</p> <p>As a key member of the marketing team, you’ll play a vital role in optimizing our acquisition funnel, running paid/unpaid campaigns, and driving performance across various channels. You’ll work closely with sales, product marketing, and demand gen to expand our reach, generate high-quality leads, and contribute to revenue growth.</p> <p>This is a highly cross-functional, fully remote role that requires strong analytical skills, creativity, and a passion for continuous experimentation and improvement.</p> <div class="mt-10"> <h3 class="mb-4 text-xl font-extrabold tracking-tight text-gray-900 sm:text-3xl md:text-2xl">What you'll do</h3> <ul class="ml-4 list-disc"> <li>Support Growth Initiatives: Execute and optimize multi-channel marketing campaigns (brand, events, webinars, social, affiliates, CRO, automated outbound, and more) to generate leads and drive conversions.</li> <li>Analyze Performance: Monitor key marketing metrics (CAC, LTV, conversion rates, etc.), identify trends, and provide data-driven insights to improve performance.</li> <li>Content & Messaging: Help develop compelling messaging, ad copy, and landing pages to enhance campaign performance.</li> <li>Test & Iterate: Run A/B tests across channels, optimizing creatives, audiences, and messaging to maximize ROI.</li> <li>Collaborate Cross-Functionally: Work with sales, product, and design teams to align marketing efforts with company objectives.</li> </ul> </div> <div class="mt-10"> <h3 class="mb-4 text-xl font-extrabold tracking-tight text-gray-900 sm:text-3xl md:text-2xl">Background we're looking for</h3> <ul class="ml-4 list-disc"> <li>3-4 years of experience in growth, digital, or performance marketing (preferably in B2B SaaS or healthtech).</li> <li>Strong analytical skills with experience in marketing metrics, reporting, and data visualization.</li> <li>Experience with marketing tools such as Salesforce, ActiveCampaign, Mixpanel, Google Analytics.</li> <li>Strong copywriting skills and ability to craft compelling marketing assets.</li> <li>Comfortable working in a fast-paced startup environment with a test-and-learn mindset.</li> </ul> </div> <div class="mt-10"> <h3 class="mb-4 text-xl font-extrabold tracking-tight text-gray-900 sm:text-3xl md:text-2xl">Experience we’d be particularly excited about</h3> <ul class="ml-4 mt-4 list-disc"> <li>Experience in health benefits, insurance, or fintech.</li> <li>Familiarity with SQL or data analytics tools.</li> <li>Previous experience in a high-growth startup.</li> </ul> </div> <div class="mt-10"> <h3 class="mb-4 text-xl font-extrabold text-gray-900 sm:text-3xl md:text-2xl">What to expect</h3> <p class="mt-4">We interview rigorously based on integrity, talent, and drive; the trust we display in our teammates from day 1 is a reflection of the confidence we have in this process. We aim to evaluate the things you’ll be doing every day as best we can, and we move quickly. Here's what to expect:</p> <ul class="ml-8 mt-4 list-disc"> <li>30 minute video meeting to talk through your background and interest in Thatch</li> <li>30 minute video meeting with the hiring manager to dive deeper into your experience and the role</li> <li>30 minute video meeting to meet 2-3 members of the team</li> <li>30 minute video meeting with our founders to discuss your approach to culture and our operating principles</li> </ul> </div><div class="content-conclusion"><section class="text-base text-gray-500"> <div class="mt-10 text-base text-gray-500"> </div> </section> <div class="mt-10"> <h3 class="mb-4 text-xl font-extrabold text-gray-900 sm:text-3xl md:text-2xl">About Thatch</h3> <p class="mb-4 text-base text-gray-500">We’re a fully distributed early stage company using technology to change the way America does healthcare. We’re a happy, friendly, high-velocity team. You can read <a class="font-medium text-indigo-600 hover:text-indigo-500" href="https://thatch.ai/company">more on Thatch here</a>.</p> </div></div>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...