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Executive Director of Retail Technology

June 18, 2026

RaceTrac Company Overview Job Description: Role Summary The Executive Director of Restaurant Technology leads all technology services for Potbelly, ensuring our restaurants run smoothly, efficiently, and with consistent guest experience. This role serves as the single strategic voice connecting Potbelly’s business needs with RaceTrac Technology. You’ll guide the strategy, delivery, and alignment of Potbelly’s entire tech ecosystem while simplifying complexity, driving clarity, and ensuring all teams move forward together. Key Responsibilities Serve as the primary conduit between Potbelly leadership and RaceTrac Technology, ensuring priorities, messaging, and execution are unified. Own Potbelly’s strategy full restaurant tech stack for rollouts, operating systems, back office, digital ordering integrations, Workday integrations, and financial system connections. Lead cross‑functional communication and alignment across Operations, Digital, Data Analytics/Reporting, Menu Management, Shop Support, and Franchise leadership Represent IT in Executive Leadership & Franchise Advisory Council meetings and other senior leadership forums. Manage key Potbelly Support functions including but not limited to Potbelly Menu Management, New Shop Openings, Field Support Drive the integration and improvement of restaurant support/help desk services. Simplify complex technology concepts into clear, actionable communication for non‑technical audiences. Build and manage clear, accurate budgets for Potbelly technology initiatives. Travel as needed to build strong relationships with field teams and franchisees. Partner closely with Potbelly Ops Services and other support teams to ensure smooth rollout and adoption of technology in the field. Success Measures (First 3–6 Months) Build and manage clear, unified communication across Potbelly and RaceTrac Technology— one voice, one message. Strong partnership with Potbelly leadership, reducing operational friction and improving clarity. Visible improvement in restaurant support responsiveness and alignment. Smooth execution of any restaurant technology systems including but not limited to Toast POS, Crunchtime Backoffice, Workday HRIS & Accounting, digital & loyalty integrations. Establishment of predictable, transparent budgeting and planning processes. Trusted relationships built with franchisees, field leaders, and cross‑functional partners. Required Skills & Experience 10+ years of experience in restaurant, QSR, fast‑casual, or retail technology. Proven leadership of restaurant technology and field support ecosystems Strong project and program management skills; able to lead large, cross‑functional initiatives. Preferred: PMP or PMI certifications Exceptional communication skills—able to simplify complex topics into clear, concise messaging. Working knowledge of: POS (TOAST preferred) Back office systems (CrunchTime) HRIS & Accounting Systems (Workday) Digital/web/app integrations Data, Analytics & Reporting tools (Power BI familiarity) Key Operating Systems impacting shop, field and Franchisees Strong financial acumen; able to build and manage clean, accurate budgets. Ability to work in a shared‑services environment and influence without direct authority. Willingness to travel to shops and franchise locations as needed. Preferred Skills Experience supporting company and franchise organizations. Background in multi‑brand or shared‑services technology leadership. Experience leading help desk or restaurant support transitions. Strong understanding of restaurant operations and guest experience drivers. Who You’ll Work With Potbelly Senior Leadership RaceTrac Technology leadership Potbelly Operations & Ops Services Digital/Web/App teams Data & Reporting Finance & HR Franchise Advisory Council Part of a team that values collaboration, communication, and doing what’s right for the guest. Responsibilities: - Qualifications: All qualified applicants will receive consideration for employment with RaceTrac without regard to their race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

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When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

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4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

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Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

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Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

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This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...