Analytics Tagging Manager (Google Tag Manager)

About the position

ADT is seeking a highly skilled and experienced Google Tag Manager (GTM) specialist with deep expertise in server-side tagging to own, manage, and continuously optimize our web and marketing tagging ecosystem. This role will be responsible for ensuring accurate, scalable, and privacy-compliant data collection across ADT’s digital properties, with a strong focus on Google Tag Manager (GTM) and Google Analytics 4 (GA4). The ideal candidate is highly technical, detail-oriented, and comfortable working across Marketing, Analytics, Engineering, and Privacy teams. You will play a critical role in transitioning to and maintaining server-side tracking architectures, improving data quality, site performance, and governance while enabling actionable insights for the business.

Responsibilities

  • Own the design, implementation, and ongoing management of GTM containers across ADT web properties and applications.
  • Partner with Analytics and Development teams to define and maintain recommended data layer and site code structures that support scalable, dynamic tracking.
  • Implement and manage tracking tags, including GA4, Floodlight, marketing and advertising platforms, and server-side integrations.
  • Create, manage, and maintain GTM triggers, variables, and tag configurations following established standards.
  • Ensure accurate tag deployment using GTM preview, debug, and validation tools.
  • Troubleshoot and resolve tracking issues related to GTM, GA4, and downstream reporting.
  • Validate tagging implementations using tools such as Google Tag Assistant and GA4 DebugView.
  • Identify potential tagging conflicts or data integrity risks prior to release and recommend effective solutions.
  • Lead GTM cleanup initiatives, including tag deprecation, restructuring, and performance improvements.
  • Optimize tagging strategies to minimize page load impact and support site performance goals.
  • Support consent management implementations (e.g., TrustArc).
  • Partner with legal, privacy, and analytics teams to ensure compliance with applicable privacy regulations while protecting attribution accuracy.
  • Create and maintain solution design documentation outlining GTM architecture, naming conventions, and governance.

Requirements

  • 3+ years of hands-on experience managing Google Tag Manager in a production environment.
  • Deep knowledge of GTM architecture, features, and best practices.
  • Strong understanding of data layer concepts and implementation.
  • Extensive experience with GA4 and modern analytics frameworks.
  • Proven hands-on experience implementing and maintaining server-side GTM and conversions APIs.
  • Proficiency in JavaScript and HTML.
  • Bachelor's degree in Computer Science, Marketing, Software Engineering, or a related field; or equivalent practical experience.

Nice-to-haves

  • Strong analytical, problem-solving, and troubleshooting skills.
  • Excellent communication and documentation skills.
  • Ability to work independently while collaborating effectively across teams.
  • Experience supporting eCommerce implementations and KPIs.
  • Familiarity with custom scripts and integrations.
  • Knowledge of SQL or other data querying languages.
  • Front-end and/or back-end development experience.
Back to blog

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...